Privacy Policy

1. Introduction

Abotly Ltd ("Abotly", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, contact us, book a discovery call, enquire about our services, or interact with our marketing communications.

Abotly Ltd is a company registered in England and Wales (Company No. 16650478) and works with businesses internationally. Abotly Ltd is the data controller for the personal information described in this policy.

For questions about this policy or how we handle your information, contact us at hey@abotly.com.

2. Information We Collect

We may collect the following categories of information.

Information you provide directly

When you contact us, complete a form, book a discovery call, or enquire about our services, we may collect your name, business email address, telephone number, company name, website, business details, and information about your goals or requirements.

Booking and communication information

When you schedule a call or communicate with us, including by email, WhatsApp, or LinkedIn, we may collect appointment details, correspondence, notes relevant to your enquiry, and other information you choose to share. If we record or transcribe a call, we will tell you at the start.

Website and technical information

When you visit our website, we may collect technical information such as your IP address, browser type, device information, pages visited, referring website, and interactions with our website, subject to applicable cookie and privacy requirements.

Business contact information for marketing

We may collect business contact information, such as names, professional email addresses, job titles, company details, and publicly available business information, to identify relevant businesses and communicate with potential business customers.

We may obtain this information from company websites, professional directories, public business listings, business databases, service providers, and other lawful sources.

We do not assume that information being publicly available automatically permits its use for every type of marketing.

3. How We Use Your Information

We may use personal information to:

• Respond to enquiries and provide information about our services.
• Schedule and manage discovery calls.
• Assess whether our services are suitable for your business.
• Prepare proposals and communicate about potential or existing business relationships.
• Send relevant business-to-business marketing communications where legally permitted.
• Identify businesses that may benefit from our services.
• Improve our website, services, advertising, and marketing performance.
• Understand website traffic and user interactions through analytics and, where applicable, advertising technologies.
• Maintain records of communications, preferences, objections, and opt-out requests.
• Protect our business, prevent misuse, and comply with legal obligations.

We will not use personal information for purposes that are incompatible with the purposes explained in this policy without providing additional information or obtaining consent where required.

4. Our Legal Bases for Processing

Where applicable data protection law requires a lawful basis, we rely on one or more of the following:

Legitimate interests: To operate and improve our business, respond to relevant business enquiries, identify potential business customers, conduct appropriate business-to-business marketing, and maintain business records, provided these interests are not overridden by your rights and interests.

Consent: Where you have given consent, including where required for certain marketing communications, non-essential cookies, or other processing activities.

Contractual necessity: To take steps at your request before entering into a contract, or to perform a contract with you.

Legal obligation: To comply with applicable legal and regulatory requirements.

The lawful basis depends on the circumstances and the specific processing activity. Where we rely on legitimate interests, we consider the purpose, necessity, and potential impact on individuals.

5. Business-to-Business Marketing

As part of our customer-acquisition activities, we may contact businesses and relevant business decision-makers to introduce our services, share relevant information, and discuss potential opportunities to work together.

We may do this by email, telephone, LinkedIn, or messaging apps, depending on the recipient, the country, and the rules that apply to that channel.

We may use business contact information obtained directly from individuals, from publicly available sources, or from third-party business information providers.

Where we process personal information for direct marketing, we will identify an appropriate lawful basis and comply with applicable data protection and electronic marketing laws.

The rules may differ depending on the recipient, the type of business, the country, and the communication channel. We do not treat this Privacy Policy as consent to receive marketing communications where consent is legally required.

You can object to the use of your personal information for direct marketing at any time. If you do, we will stop using your information for that purpose as required by law.

To opt out of marketing communications from Abotly, use the unsubscribe option where available or contact us at hey@abotly.com.

We maintain appropriate records of objections and opt-out requests to help ensure that we do not contact individuals who have asked us to stop.

6. Cookies, Analytics, and Advertising

Our website may use cookies and similar technologies to support essential website functions, understand how visitors use our website, measure marketing performance, and improve our services.

Depending on the tools implemented, these technologies may collect information about your device, browsing activity, and interactions with advertisements or website content.

Where required by law, we will request your consent before using non-essential cookies or similar tracking technologies. You can manage your preferences through our cookie controls, where available, and through your browser settings.

If we use third-party analytics or advertising services, their technologies may process information according to their own privacy policies and the settings we configure.

7. How We Share Your Information

We may share personal information with trusted service providers where necessary to operate our business, including providers of:

• Website hosting and infrastructure.
• Appointment scheduling and booking.
• Contact forms and customer relationship management.
• Email and business communications.
• Marketing, analytics, and advertising.
• Automation, workflow management, and data storage.
• IT security and technical support.
• Professional, legal, accounting, or regulatory services.

Examples of providers we use include Cal.com and Google.

These providers may process information on our behalf or in accordance with their own roles and obligations.

We may also disclose information where required by law, to protect our rights, or in connection with a business reorganisation, merger, or sale, subject to applicable legal requirements.

We do not sell personal information to third parties in exchange for money. If our data-sharing practices change, we will update this policy and provide any notices or choices required by law.

8. Automation and AI Tools

We use automation and AI tools to help run our business and our work for the businesses we serve, for example to draft messages, sort replies, and schedule follow-ups. These tools may process the personal information described in this policy.

We do not use personal information to make decisions about you that have a legal or similarly significant effect without human involvement.

9. International Data Transfers

Because we work internationally and may use service providers located in different countries, personal information may be processed or accessed outside the United Kingdom or the country in which you are located.

Where applicable data protection law restricts an international transfer, we will use an appropriate transfer mechanism or safeguard, such as an adequacy regulation or decision, an approved contractual safeguard, or another lawful mechanism.

You may contact us for further information about relevant safeguards, subject to applicable legal restrictions.

10. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to enquiries, managing business relationships, conducting permitted marketing, maintaining records, and meeting legal obligations.

Retention periods depend on the type of information, why it was collected, whether a business relationship exists, and any applicable legal requirements.

Where information is no longer required, we will delete it or securely anonymise it, unless we need to retain it for a lawful reason.

Where necessary, we may retain limited information about marketing objections or opt-out requests to ensure that we respect those preferences.

11. How We Protect Your Information

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmission or electronic storage is completely secure. We cannot guarantee absolute security, but we take appropriate steps to reduce risks and respond to potential incidents.

12. Your Privacy Rights

Depending on your location and the applicable law, you may have the right to:

• Request access to your personal information.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information.
• Request restriction of certain processing activities.
• Receive certain information in a portable format.
• Object to processing based on legitimate interests.
• Object at any time to the use of your personal information for direct marketing.
• Withdraw consent where processing relies on consent.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, contact hey@abotly.com. We may need to verify your identity before responding.

If you are in the United Kingdom, you may also have the right to complain to the Information Commissioner's Office (ICO) at https://ico.org.uk. If you are elsewhere, you may have the right to complain to your local data protection authority.

13. Third-Party Websites and Services

Our website may contain links to third-party websites or use third-party services, such as booking platforms and social media services.

We are not responsible for the privacy practices of websites or services that we do not control. We encourage you to review their privacy policies before providing personal information.

14. Children's Privacy

Our services are intended for businesses and adults acting in a professional or business capacity. Our website is not designed to target children, and we do not knowingly collect children's personal information for marketing purposes.

If you believe a child has provided personal information to us, please contact us so we can review the matter.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, or legal obligations.

Any updated version will be published on this page with a revised "Last updated" date. Where required by law, we will provide additional notice of material changes.

16. Contact Us

If you have questions about this Privacy Policy, how we use personal information, or wish to exercise your privacy rights, contact:

Abotly Ltd
Company No. 16650478
Registered in England and Wales

Email: hey@abotly.com
Website: https://abotly.com/